The Facebook Live streaming event supported Maria Casino’s launch of ‘Denmark’s Biggest Live Roulette’ experience
Copenhagen-based Maria Casino has used Telestream’s Wirecast live streaming production software to create a week-long Facebook Live streaming event that succeeded in creating a reach in excess of 531,000 users and over 90,000 viewers. Each viewer spent on average over 22 minutes on the streaming event. Telestream notes that this live streaming event garnered one of the largest audiences ever reported, and was a well-executed plan combining targeted promotion and strategic use of Facebook Live.
Staged during June to coincide with the Euro 2016 soccer tournament, the Facebook Live streaming event supported Maria Casino’s launch of ‘Denmark’s Biggest Live Roulette’ experience. To publicize the event, Maria Casino partnered with Metroexpress Denmark, one of the country’s leading newspapers with strong coverage within the print, digital and social media sectors in Denmark.
The week-long series of prime time (7:00pm) roulette games were streamed live from a studio within Metroexpress’ Copenhagen headquarters. A well known Danish TV presenter hosted each 30 minute program with a range of interviews and other live entertainment. Maria Casino worked closely with MX PartnerLAB (Metoexpress’ advertising department) on the creative elements of the campaign. Also, it worked with independent production company, Tellymo on the production of each live stream event. Before each broadcast, a variety of Metroexpress media channels were used to create awareness of the event and secure high viewing figures and audience engagement.
It was Tellymo that selected Wirecast as the main live event streaming software. At the production studio, all camera and sound feeds were routed through a production switcher and then to a MacBook Pro that was running Wirecast. Here, all the custom-made graphics were loaded and applied to the live stream. Also, all chromakeying was implemented directly in Wirecast.
“We were initially attracted to Wirecast since it is the first streaming platform we are aware of to provide Facebook Live support, however we were quickly impressed with its excellent production capabilities,” commented Roald Bergmann, CEO at Tellymo. “The ability to control so many graphics on different layers simultaneously was extremely important for our production unit in order to give the viewers a very rich, dynamic experience.”
Tellymo’s art director on this project, Ryan Lumbye, adds: “A great feature of Wirecast is the ability to ‘deep stack’ layers, so you can have one video track which contains many layers for advanced compositing. However, the killer feature is Wirecast’s core flexibility.”
“With Wirecast we have been inspired to push the limit even further next time, now we have experienced what the platform is capable of. Maybe we will integrate live reports with Wirecast Go!” concludes Roald Bergmann.
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Wirecast is the industry’s only cross-platform, all-in-one live streaming production software that enables capture, live production and encoding of live streams for broadcast to multiple servers and platforms simultaneously. With new powerful production capabilities, streamlined workflows, and expanded content source options, Wirecast 6.0 offers the capabilities of more expensive hardware solutions with the flexibility and affordability of a software application. Wirecast is ideal for broadcasting professional-looking live web shows, news, online gaming, sporting events, concerts, church services, corporate meetings, lectures and much more. With Wirecast, users can stream multiple live cameras while dynamically mixing in other media such as movies, images and sounds, and adding production features such as transitions, built-in titles, chroma key, virtual sets and live scoreboards. More information is available at www.telestream.net.
Telestream provides world-class live and on-demand digital video tools and workflow solutions that allow consumers and businesses to transform video on the desktop and across the enterprise. Many of the world’s most demanding media and entertainment companies as well as a growing number of users in a broad range of business environments, rely on Telestream products to streamline operations, reach broader audiences and generate more revenue from their media. Telestream products span the entire digital media lifecycle, including video capture and ingest; live and on-demand encoding and transcoding; captioning; playback and inspection, delivery, and live streaming; as well as automation and orchestration of the entire workflow. Telestream corporate headquarters are located in Nevada City, California. The company is privately held. For more information, visit www.telestream.net.